Schau! No1 – All Eyes on you. Shop window installation

150 150 Bertil Sierink

Schau!  No1 – All Eyes on you.
Shop window installation.

Visit for more information about the Schau! shop window installation project.



Lacoste Interactive Storefront Window

Bertil Sierink

This season, completed its interactive kinetic sculpture for Lacoste’s 80th Anniversary store front window.
The window consists of 50 tennis balls, each attached to a stepper motor.
A motion tracking camera above the window tracks the movement of pedestrians as they walk by and interact with the window, which tells the motors to move the tennis balls up and down.
An ambient interactive soundtrack plays on Feonic’s “Whispering Window” sound technology, while certain sounds are triggered based on a person’s position in the window.

Produced by Dan Baker & Igal Nassima