This season, Superbright.me completed its interactive kinetic sculpture for Lacoste’s 80th Anniversary store front window.
The window consists of 50 tennis balls, each attached to a stepper motor.
A motion tracking camera above the window tracks the movement of pedestrians as they walk by and interact with the window, which tells the motors to move the tennis balls up and down.
An ambient interactive soundtrack plays on Feonic’s “Whispering Window” sound technology, while certain sounds are triggered based on a person’s position in the window.
Produced by Dan Baker & Igal Nassima